A whole new eco-friendly world.

It was 2008. Al Gore’s An Inconvenient Truth was all the rage, the term “carbon footprint” was used in everyday speech, and Discovery was launching the first all-green television network. We announced the launch by exploring just how far environmentalism had come in mainstream culture.

Client
Discovery Networks

Product
Planet Green

Agency
Amalgamated

Copywriter
David Roth

ACD/Copywriter
Jon Yasgur

Director
Simon Cole