The future of snacking has arrived. Sort of.

An introductory campaign for Nestlé’s newest innovation: Hot Pockets Snack Bites.

What kind of guy eats Hot Pockets Snack Bites? Probably the kind of guy who doesn’t take off his virtual reality headset to eat.

Client
Nestlé

Product
Hot Pockets Snack Bites

Agency
Publicis

Copywriter
Kevin Egan

Directors
Alex Maxwell and Jeff Dates for
Mill+

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Portrait photography and retouching by Shaun Bruce. Just FYI.