When you're living with Type 2 Diabetes, nothing beats steady.

All the creatives were fighting to work on Glucerna, a nutrition shake for people with diabetes. Okay, not really. But, hey, somebody has to do it.

Having Type 2 diabetes sucks, but it’s not a death sentence. So we decided to approach the campaign with levity and optimism rather than doom and gloom.

Client
Abbott Nutrition

Product
Glucerna

Agency
Publicis

Copywriter
Kevin Egan

Photography
Chris Buck