It's what's inside that counts.

Ben and Jerry’s is known for wacky flavors and its hippy aesthetic, but it’s also a leader in quality, sustainability, and fair trade practices. With foodie culture becoming the societal norm, they wanted to up their game and bring the quality of their ingredients to the forefront.

Client
Ben & Jerry’s

Agency
Amalgamated

Copywriter
Trish Pavlecich

The fairest ice cream of them all.

When it comes to responsible production, Ben and Jerry’s has always been ahead of the pack. So it was a no-brainer when they announced their commitment to create certified Fairtrade flavors.

Agency
Amalgamated

Copywriter, Video 
Trish Pavlecich

Copywriter, Print
Kevin Egan